Any iconic online advertising company efficiently needs to manage social media range in a classy way that maximizes your business worth in a great proportion and on key social platforms such as Facebook, LinkedIn, Twitter, Instagram, Pinterest and so forth. Needless to say that advertisements placed on such platforms yield great results in terms of massive popularity, ensuring supreme brand building and thereby paves way for conversions quickly.
Online world has grown immensely, in fact blown out of proportion, in recent times and aforementioned social media provide a great escape from boredom and loneliness to people around the world, who remain glued to these addictively. Especially during the pandemic, the world has awakened to the gloss of such a virtual world.
And when the audience is specified and targeted through paid ads on such popular hangouts for masses around the world, irrespective of their age, sex, preference and social and academic background, one can simply and singularly expect abounding ROI against nominal investment set aside for online advertisements in paid form or internet online advertising company in India.
Talking about Facebook, the following data throws a great light on advertising and on its relevance:
- 25% of those clicking ads on Facebook become loyal buyers to brand products.
- 7 million businesses have placed trust on Facebook.
- In approaching 2 years, brands are likely to double their advertising budget for Facebook.
WHY SHOULD I CHOOSE FACEBOOK TO DISPLAY DIGITAL MARKETING ADS?
Facebook Ads Unlock a treasure of Benefits: A great number of users that frequently use Facebook every month around the world, stands at 2.74 billion and this isn’t folklore any more that if one is online, he or she would certainly visit Facebook to get updated or to make some pronouncement or to simply enjoy time and kill boredom. Else, they may be diverted to Instagram, which is managed by its owner Facebook. Not mincing words, but the reach unleashed by Facebook is so massive that it is unparalleled, and it is said to remain unchanged for many years to come. Advertisers make precise use of placements in order to widen their reach to a huge audience, and Facebook unrolls many types of placements, as mentioned below:
The list is pretty long and a great variation exists herein, and that is why insightful marketers make judicious use of Automatic Placements, as it helps our ads to get displayed across all types of placements at one time without making any dent in your pocket or affecting your budget. A few of those tools are given below:
- Feeds: When we scroll through Facebook or Instagram feeds, these ads emerge.
- Stories Ads: Such appear in vertical form, full on-screen in the gap of people’s stories.
- In-Stream Ads: When we watch videos on Facebook or Instagram, this ad-type streams through.
- Search Ads: On Facebook and Marketplace, when making searches and seek results, such ads accompany our search results.
- Message Ads: Such show up as sponsored messages and are circulated through messenger.
- In-article Ads: Such appear in Instant Articles inside of Mobile app of Facebook.
- Apps Ads: Across video apps, such ads appear on the Audience Network.
The list is pretty long and a great variation exist herein and that is why insightful marketers make judicious use of Automatic Placements, as it helps our ads to get displayed across all types of placements at one time without making any dent to our pocket or affecting our budget.
What Benefits Can Twitter Ads Bring To My Business?
Microblogging website Twitter is not behind in popularity as heads of states and prominent personalities take to Twitter platform to channel their thoughts, comments and message to the masses. Like Facebook, Twitter offers favour ads, which bring in rich benefits, such as:
Performance-Based Payment:
When we desire to promote tweets via this, we have to pay only once our marketing objective has been achieved. No matter what your goal is, website conversion or engaging target audience on Twitter, Twitter asks for payment only when people accomplish the action and with this in place, organic impressions and branding comes free. Now, for app install campaigns, a business would make payment when an app gets installed for a specific number of times. Likewise, when we initiate a followers generating campaign, we have to pay for the number of people who become our loyal followers on this platform.
Keyword Targeting Gets Easy:
In the case of this platform, when we intend to target specific users, keyword centred targeting becomes remarkable as we can locate those who have mentioned a specific word or hashtag in their posts in the past 7 days. Take the case of an advertiser who paid $25 for promoting some tweet which yielded 40K paid impressions while about 15K organic impressions were received too, with it. The promotion centred around a hashtag, and those having interest in the hashtag could see it.
Targeting Those Interested In Tweets:
This is yet another phenomenal web advertising way of reaching a target audience, and we present ourselves before those who see our tweets. This is the most amazing aspect of advertising on Twitter, and instead of opting to target all, we can simply limit to those leaning towards our brand product or service. In fact, the list is too long, and also it needs the association of some notable online advertising consultants to take a business forward. Such internet marketing and web advertising services are provided at Digitals Daddy.
HOW GOOGLE ADS BENEFIT YOUR BUSINESS?
Google is the biggest information network on the internet, reaping billions of clicks every day across the world and therefore, it is a prime platform to display your ads upon. As a business, you can draw a lot of benefits from online advertising and web marketing, such as our ads getting to the right people, in the right place and at the right time. Some key benefits of utilizing Google Ads are as follows:
- Ads Get Targeted: With targeting, our ads reach those with specific interests or those who are interested in our products and services. We have so many choices for online ads to make our marketing campaigns more targeted, such as:
- Keywords: Such are words and phrases with relevance to our products and service and which are used to reflect your ads when customers look for those terms or visit such websites.
- Ad Location: We can show our ads on pages containing Google search results and on websites that get shown as Google search.
- Ads As Per Users’ Age, Location & Language: We can choose the age, geography and language of our customers.
- Days, times and frequency: We can display our ads during specific hours or days of the week, and we can determine the frequency of appearance of our ads.
- Devices: For our ads, we can be selective about the end devices of our ads, where such need to appear on and at what time.
Cost Control:
With Google Ads, we enjoy control over how we spend our money and there is no minimum set amount. We can decide about the amount to be spent on a per month, per day or per ad basis. A business would pay only when someone clicks on your ad.
Measuring Success:
With Ads on Google, we can get to know if anyone clicks our ad. We can track what customers do to our website, when they purchase a product, download the app or call us, etc. Now, when we note that such ads draw clicks and which ones don’t get clicks, we would figure out quickly where investment needs to be made and such a decision would stimulate our ROI too. Undoubtedly, brand promotion gets a fillip resulting in increased sales going through the roof, as users remain connected through social media.
Strengthens social media presence:
Clearly, when we utilize such digital online marketing platforms for online advertising purposes, such as Facebook, LinkedIn, Twitter, Google, etc. it is bound to strengthen our social media presence as well, which would be instrumental in drawing more ROI in the time to come, as business establishments are set up for a long future.
Digitals Daddy is your ultimate choice for a digital marketing and online advertising company in Delhi, Mumbai, Bangalore, Gurgaon, India. Contact us now and boost your business
