Who doesn’t want attention to their business and making it profitable? What efficient technique comes to your mind when you think about increasing the reach of your business?
I assume you are on the right track if you are thinking about PPC advertising. As the digital world is booming, we hear some of the marketing terminologies a lot, like pay-per-click, Google advertising, social media advertising, search engine advertising, display advertising, guerrilla advertising, mobile advertising, etc. But, we are specifically going to focus on PPC advertising today. And, if you have landed on our page, then you are on a quest to find ways to take your business to the next level with the help of pay-per-click.
What is Pay per click (PPC)?
It is also known as pay-per-click (PPC) marketing, which is a form of online advertising where the advertisers pocket the cost when any visitor on a particular website clicks on their ads. Advertisers bid on the perceived value of a click concerning the keywords, platforms, and audience type in which it operates.
Pay per click (PPC) is used to fulfill the following campaigning goals:
- Increase in sales
- Generating leads
- Promoting brand awareness
This is a method of online marketing where ads are placed in strategic places online and advertisers pay a fee only when the ad is clicked by a visitor, hence the name pay per click. It’s a way to buy visitors rather than attract them organically to get traffic to your site. On social media, the ads can appear as posts on the feeds, banner ads on the side, and with a variety of other firms on the same page.
The paid ads are up top and labeled, as set organic results are the ones underneath. Today, platforms such as Facebook, Instagram, YouTube, LinkedIn, Bing, Flipkart, Amazon, and even Pinterest have options for paid advertising. This is the world of PPC advertising.
Before digging further to find out more, first let me introduce what makes Digitals Daddy unique. And, why reach out to Digitals Daddy for Digital Advertisement and PPC advertising?
What are the platforms for Digital Advertising and PPC Ads?
Which social media platform is the best for running paid advertising to promote your business? This depends on your business requirements. There are multiple advertising platforms today running ads, but the dominating one is Google Ads, which has a competition named Bing Ad. Other than that, you can find a few more platforms mentioned just below. Scroll down to read:
Google Ads
- 1- This supports the Ads run on Google, search partner sites of Google, and display of network sites.
- 2- Google is the largest pay-per-click platform in the world and has an enormous amount of traffic.
- 3- Old, outdated, and expensive.
Bing Ads
- 1- A PPC advertising platform shows ads on the Bing and Yahoo networks.
- 2- It also utilizes search partners.
- 3- It is primarily keyword-based advertising.
- 4- It also has a vast network.
LinkedIn Ads
- 1- LinkedIn is an amazing place to advertise because it has over 722 million members and 310 million monthly active users.
- 2- The targeting options on LinkedIn are very specific and detailed, and you can use them to run your ads and reach out to a wide variety of audiences.
Facebook & Instagram Ads
- 1- It is having a hissy fit right now. Closing down accounts, it’s getting really difficult with tracking.
- 2- When you or anyone creates your profile on Facebook or Instagram and engages with the platform, you give both the platforms viable data by yourself that marketers can then tap into to create targeted ad campaigns.
- 3- A lot of businesses use Facebook. The number is over 140 million businesses.
- 4- It is a big player when it comes to helping consumers decide what to buy.
- 5- One of the biggest advantages of Facebook is that you can target audiences depending on their geographical location, interest, and needs.
Tiktok Ads
- 1- It is really good and upcoming, but it is so fresh and new that you don’t want to be a guinea pig.
- 2- Tiktok is an affluent marketing agency, which is generating a ridiculous amount of new revenue for its clients.
- 3- As TikTok was the most downloaded App in 2020 with 850 million subscribers, it has 1.1 billion active users worldwide.
- 4- Tiktok ranks as the second biggest app in consumer spending after YouTube, Disney+, & Netflix. So, it’s a monumental opportunity for businesses to sell their products on the platform.
- 5- The Tiktok ad structure includes an Ad manager, Ad campaign, Ad group, Ad creative, and landing page.
YouTube Ads
- 1- The best platform for running ads. It is targeted, cheap, and very valuable traffic that buys stuff.
- 2- For many creators, transforming their passion into income is an important aspect of the YouTube platform.
- 3- There are three key contributors when it comes to YouTube monetization. The viewers, the creators, and the advertiser.
- 4- From a viewers’ perspective, we want YouTube to be the best platform to find and enjoy entertainment content. From the creators’ perspective, we want YouTube to be the optimal platform where you can produce content for those who choose to qualify to earn money. And from the advertisers’ perspective, we want to provide a safer environment to reach their target audience.
What is an Ad Auction in PPC advertising?
It is actually a fight for keywords. Ad auction is a process of fixing the cost of an online advertisement. The highest bid is the top place your ad will obtain. Advertisers focus on relatable keywords for making their ads ahead of others in the race of making a profit through Pay per click (PPC). Every time someone does a google search, the Google ads auction decides which ads to show and in what order.
Let’s understand the ad auction with an example:
Imagine four advertisers competing for space on the search research page. Each one has indicated how much they are willing to pay for someone to click their ad and visit their website.
Advertiser A bids $4, Advertiser B bids $3, Advertiser C bids $2, and Advertiser D bids $1. You might think that the highest bid is $4 would automatically win this auction, but a high bid is not guaranteed because people searching on Google see the ad most relevant to their search. Imagine if bids were the only consideration in the auction, then you might see an ad for shoes triggered by a search for insurance. To provide the best user experience, the ad auction considers three main factors:
- Your bid: In Google ads, the maximum amount you are willing to pay for your ads counts as the bid.
- Quality of your PPC ads: This is the quality score, relevance, and usefulness of both your ad and the website it is linked to. An ad’s quality score includes three components. First is the expected clickthrough rate or CTR. This is the prediction of how often your ad will be clicked when shown. Based on historical performance data, Google has information for every search query. Second, your ad relevance. The language of your ad is analyzed to verify it with the matching keywords. And third, your landing page experience. Your ad is only useful when people click it if it helps them find what they are looking for. A landing page should have relevance and original content which is easy to navigate for the best user experience. The important aspect is how you plan to utilize the user’s personal information.
- The last factor is the expected impact of your ad extension and your ad formats. When creating your PPC ad, you have the option to add additional information to your ad just like contact details, or specific pages on your sites. These are called ad extensions.
Terms related to PPC advertising
When working with PPC advertising, you have to keep certain terms in mind that play an important part if you’re considering doing paid advertising.
Cost per click: If the user clicks on any of your PPC advertisements, the advertiser pays a specific fee. This fee is called the Cost per Click. For a CPC bidding campaign, you get to fix a maximum bid which is the highest amount you are willing to pay for an ad.
Cost per Mille: CPM stands for cost per thousand impressions and is solely applicable to and displayed in video advertising, as opposed to cost per click, where you pay depending on how many times your ad is clicked. CPM is calculated only on impressions. You’re purchasing the right to merely display your ad 1,000 times, regardless of how many times it’s clicked. You’ve probably heard of PPC, or pay-per-click advertising.
So, is PPC advertising right for your business?
Let’s move on to why PPC advertising might be a great option for your online strategy.
- Extremely Targeted: You can specify who sees your PPC advertisements based on region, keywords, interest, age, gender, language, and even device kind. So, rather than wasting money on mass marketing, you are advertising your goods and services directly to those who are most likely to be interested in what you have to offer.
- Retargeting: Further, you can even adjust your PPC ads for people who have already visited your website. This process is called retargeting.
Retargeting is quite important. Only two people out of every hundred who view the website will become future clients. That suggests that 98% of the traffic is a ghost race. Retargeting allows businesses to put PPC advertisements that encourage those who left to return and look at the items and services they missed. This allows businesses to acquire more than 98 percent of individuals who did not convert the first time - Cost effective: You only pay a fee when your PPC ad is clicked. When you consider that the top three advertising spots on a search result receive 46% of the clicks, the odds are stacked in your favour. You’re towards the top of the list, even ahead of the top organic results. Let’s assume an ad costs you $15 to earn that one click, but if your product costs $400, that’s not a bad return on investment.
- Super Trackable: Essentially, this means you can track and alter the effectiveness of your PPC advertising. If one isn’t generating as many clicks as you’d like, you’ll constantly know which advertisements are driving sales and assisting your business and which aren’t. PPC advertising and flexibility go hand in hand.
- PPC advertising is fast: Although a high position in organic search results is important, it takes time to achieve, but with PPC, you can launch a new ad and begin seeing results within days, if not immediately. So, if you want to rapidly increase traffic to your site and increase revenue, you should seriously consider PPC.
Conclusion
In the end, the greatest benefit of PPC advertising Digitals Daddy has to offer, is that it helps websites to get the attention it deserves from the people who will appreciate them most.
