Author: Digital Daddy

ONLINE BRANDING AGENCY IN INDIA, DELHI, GURGAON 2022

Branding is a primary component of a recognizable business and your website serves as your very own billboard for showcasing what you do and who you do it for.

Visual Branding

Visual branding consists of how people, i.e., potential customers, perceive your brand visually. It involves the logo design, poster designs, pamphlets and other visual-textual content that help your brand to become more distinguishable. It is the first thing that catches the eye of the client and as it fits the maxim, “The first impression is the last impression”. It is imperative to have a lasting first impression on potential customers so they can single out your brand from dozens of others, and come to you.

Every part of your website or business that you ‘see’ of a brand is considered to be the visual representation, even the videos. Digitals Daddy understands the importance of logo design and other collaterals which help a brand in growing its reach and branching out.

The logo and slogan are considered to be the two most important elements of brand establishment and require maximum focus. Digitals Daddy’s team of branding experts make sure your brand is visually representative of your business by coming up with quality designs for your logo and catchy yet representative slogans. We give you many suitable design and slogan options to choose from, so the final word is always yours!

Products 

Extension of a product line, when done for a pre-established brand, can be tricky to master. Worry not, for Digitals Daddy’s experts have experience that spans years and includes some top-level brands.

We know what matters when talking about new product launches – tweaks that create a separate offer while also reflecting the current brand placement.

Your customer base is more likely to buy new products, because they already like and trust the current products. What is the catch? This can be achieved only with a strategy which does both – enthuse the customer base and offer a cohort within that base.

At Digitals Daddy, this strategy begins with careful research, with finding out what the existing customers would like and delivering on that while also attracting outliers or occasional customers.

Content Development 

Content development is important in order to express a business’s objectives – textual content to video content and audio content to visual content.

Everything that you see or hear about the brand is content, and when directed properly, it can be used to increase sales and establish the brand globally. Digitals Daddy’s content development team specializes in churning out content that is refreshing, up to date with trends and reels in your customers like bees to honey.

We use content development in a way that beneficial for your brand to make your customers aware of the different products and services, exclusive sales, and queries to enable a smooth consumer experience and a boost in sales.

At Digitals Daddy, you can get website design and development or 360-degree digital marketing services like social media optimization, PPC advertisements, website optimization and SEO services. We offer affordable SEO packages which include SEO, SMO, PPC, website optimization and reviews, to enable brands to utilize these services.

 

Creatives/Graphics 

Whether it is social media creatives or graphics that go on your website, we understand the importance of using pieces that are both attractive and relevant.

Digitals Daddy has an impeccable team that specializes in designing websites to make them look more appealing, and invested in professionalism. We take immense care to make sure all your visual graphics influence your potential customers while also gently coercing them to pay you, or your website a visit. What does this do? More engagements, more customers, more revenue, and more profit.

How To Have The Top Content Marketing Strategies For Your Business? (Start-ups, SMEs)

Content Development and Marketing:

Content is the foundation of your lead generation and leads nurturing efforts. Online marketers have come to rely on content to engage prospects and customers in today’s buyer landscape, but to do so your content must educate, inspire, and beg to be shared. It should help leads overcome challenges and achieve their aspirations. If you can do that, leads will flock to you, and you’ll gain their trust.

 

Ingredients in our content marketing mix:

1. Article Marketing: It is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. The advantages of article marketing are –

• Increasing brand awareness
• Building credibility
• Increasing exposure
• Driving traffic to the website
• Promoting your services

 

2. Business Blogging: Business blogging is one of the best online marketing strategies you can invest in. If you want to spread your brand’s message and win the trust of your target audience, you will need to start contributing content to other blogs related to your market or niche. It is an excellent means of communicating with the right people for the right reasons, as well as establishing yourself as an authority within your industry. 

Advantages that business blogging brings with it are:

• Generating Domain and Search Engine Authority
• Building credibility and a rich link portfolio
• Increasing your exposure and brand awareness
• Building your subscriber base
• Stimulating Social Media Shares

3. Press Release Submission: Press releases deliver exceptional results for virtually any business, regardless of its size, profit margins, profile, and industry; which means that this type of content could also work like magic for you. A few prominent benefits of PR advertising are as follows:

• Instant exposure
• Increases sales potential
• Boosting the company’s visibility
• Customer Outreach

4. Info-graphics: Info-graphics are a visually compelling communication medium that, done well, can communicate complex data in a visual format that is potentially viral. They take deep data and present it in a visual shorthand. The pointers below will help highlight how info-graphic can play an important role in generating relevant traffic for a business website:

• They are persuasive and eye-catching
• They engage users and direct them to the desired URL(s)
• They are easily read, understood, and remembered
• They allow you to share your ideas/expertise
• They are great at representing your business model

Reshaped Leadership Team to Emerge Shop Buyout

Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue! 

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Know Your Digital Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Get Specific

A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.

• Does the channel reach my intended audience?
• Is the channel sustainable and affordable within my company’s marketing budget?
• Will I be able to measure the success of the channel?
• Does the channel allow me to express my brand’s intended message?
• Do the channels I’m considering work together to convey my message?

Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.

Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.

Denis Robinson

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!

Design-Nation Publishes ’20 Makers, 20 Objects’

Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue! 

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Know Your Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Get Specific

A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.

• Does the channel reach my intended audience?
• Is the channel sustainable and affordable within my company’s marketing budget?
• Will I be able to measure the success of the channel?
• Does the channel allow me to express my brand’s intended message?
• Do the channels I’m considering work together to convey my message?

Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.

Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.

Denis Robinson

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!

Why Digitals Daddy Working out Profit on shares basis?

We understand the business logic and the desired goals of your business. Therefore we make sure that within the quarter your business will influence & involve in the market, and within the 6 months your business will be on profitable mode.

And we know

Every business has an unique identity – which we believe, it should also reflect in the market. That’s why we created the plan & packages for everyone (including Startups, Entrepreneur and Small & Medium businesses).

So, we develop strategy & plan of digital marketing & eCommerce and execute that plan for SME & Start-ups:

• Brand Strategy – Brand Architecture, Culture Alignment and Designing
• Mobile Responsive Website – CMS (Content Management System) & eCommerce.
• Digital Marketing Plan with detailed project report including RIOT (Returning Investment on Time), Market Survey, Resource & Operational Risk Management.
• Social Media Marketing strategy to increase reach, customer & influencers engagement that convert into sales.

• eCommerce solution including website, Apps and Market Place.
• ORM (Online Reputation Management): Enhancing Visibility & Connectivity, Removing and Hiding bad reviews & Complaints on Social and Search.
• Live Events and Webinar – strategies development for joining targeted audience.
• Balancing the utilization of resources with a focus on revenue and profits.
• Collect market data and information on current trends and latest development in the industry
• Keeping track of competitors activities & current developments in the industry and helped top management in formulating marketing strategies by providing the right inputs

Coordination and Controlling

• Coordinating with content writers and maintain Quality standard
• Interacting with Programmers and Designers to create User & SEO friendly web site
• Providing Site Structure, Site Navigation, Content Organization and Page Details
• Develop Content Strategy Documentation around Keyword Themes
• Monitor, Track and Report using Google Analytics Metrics
• Keywords and Off Page Assets Research & Analysis
• Back Link Strategy and its Implementation
• Website Internal Search Optimization
• Develop MIS dashboards for tracking & reporting to clients

Why Most of the Digital Marketing Strategies Fail?

What Digital Marketing Expert Says About Digital Marketing Plan and Strategy?

Digital marketing strategy is of utmost importance. It’s like breathing for the very living of your business. Most of the marketers fail to understand these pointers:

• What do you have?

• What do you do?

• What do you want?

These above-mentioned key factors that adhere to the Requirement analysis and Competitors and Competition analysis, are crucial to develop the marketing strategy. Being the very first step to the beginning, failing to understand this may bring an ill-fate to the entire marketing initiative.

UNSUCCESSFUL IMPLEMENTATION OF THE STRATEGIES

Let’s assume you framed an amazingly amazing strategy, but what a strategy is without a proper execution? What’s there for you if you choose an agency with less experienced resources or workforce that is incapable of appropriate implementation of plans for your brand’s digital marketing?

• Planned and equally well-executed strategy brings success.

• Most of the strategies are not centered on brand awareness and reputation management, and are therefore, destined to be futile.

• Controlling and Monitoring the progress is a must to foresee growth.

• Risk analysis and Risk treatment is of prime importance, to be aware of the risks you are in the field with or to keep watch on the risks associated and drawing solutions to counter them.

EFFORT AND COSTING ANALYSIS

In some of these instances, marketing companies, owing to the rat race to grab projects or clients, fail to evaluate costing and effort inputs it actually needs, which doesn’t match with the targets you seek to meet and this leads to failure of the marketing you were seeking for your business.

While in the others, companies seeking digital marketing are willing to get everything done in least of the resources, which is quite natural, but not healthy for your own business. The marketing services won’t remain driven anymore according to your goal, but according to the budget you constraint the agency with. The services delivered would quite surely be in accordance with the limited price you pay, and that’s most likely not to fulfill your desired targets and goals within the required time-frame, that’s how.

The reason being either of the two mentioned above, digital marketing strategies fail and how your business or startup ends up to, is definitely not exciting at all.

Top Rated Digital Marketing Agency for Complete Digital Marketing Solution and Services

Digitals Daddy is one of leading Digital Marketing and Social Media Marketing Agency in Gurgaon and Delhi. We have developed unparalleled strategies to augment the sales of your brand across all social platforms. We have proven our results by helping our clients by not only enhancing their brand visibility but also by making them  leader in the industry in terms of Search Traffic, Reach, Sales and Customer Engagement.

DIGITALS DADDY’s Digital Marketing Strategy and Process

Digitals Daddy implements and manage different web analytics tools to surpass the client’s competitors. We understand that knowing your competitors and its game is vital, by understanding their strategies we plan how to proceed and counter.

We believe that Web analytics tools are important to set benchmarks and to track the success of the road map we had adopted for digital marketing plans. Digital Daddy makes SEO friendly website and implements On-Page SEO that help the website to rank in the google and other search engine.

As content is a major part of digital marketing, we make content that sells your product or services and targets your audience. We have built a search strategy for handling your customers. We know that any search can be your next customer.

Digitals Daddy offers complete Digital Marketing Solution and Consultancy that includes On Page and Off-Page Search Engine Optimization, Social Media Optimization, Search Engine Marketing, Pay Per Click, Affiliate Marketing and Web Analytics.

For all our services we will follow a step by step work plan:

• Preparing a Customized Digital Marketing Plan

• Providing Inputs basis of Long term research and analysis

• Optimizing a marketing campaign

• Competitor Analysis

• Developing and Defining Objective

• Structuring Operations and Execution

• Risk Management

• Return on Investment through the detailed project report

Our eight step structure help our client’s to know the Performa of the work we do.

What Digitals Daddy Does as a Digital Marketing Agency?

DIGITALS DADDY as a Top Digital Marketing Firm undertakes the following activities:

SEO (Search Engine Optimization)

Digitals Daddy will help you to achieve first page ranking in all major search engines in Google or Bing.

We find relevant keywords that your customers ask in these Search Engines or in any Web Platform. We make sure we answer all your customers’ answers in almost all digital platforms.

We provide on and off page optimization, this makes your website user and SEO friendly.

SEM/PPC (Search Engine Marketing):

We build accounts and manage campaigns in all Digital marketing platforms: Google Adwords, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Yahoo Search Marketing.

Digitals Daddy target customers by making creative text ads, Display Ads or Video Ads as per the business and,

We will augment your business leads and sales through our SEM services.

Social Media Optimization:

Digitals Daddy covers all the aspects of online marketing our aim is to make you popular across all the platforms like Facebook, LinkedIn, Google+, Twitter, Instagram, Pinterest, Tumblr, etc.

We believe in covering trends that relates to your business,

We cover social media news from search angle and provide inputs in all platform and make your brand visible across all platforms.

Content Marketing:

Digitals Daddy has a set content pattern and we have developed the content according to our expertise in the industry, we know the importance of content and we keep it attractive, plagiarism free, engaging and within the set standards. We share the contents in all social media platforms; we hold expertise in PR contents and publishing it in top newspapers of the world digitally. Our content helps to popularize your brand and eventually make your brand visible.

Affiliate Marketing:

Affiliate marketing is the growing trend amongst business and we understand its depth. We at Digitals Daddy develop and optimize your Affiliate Marketing Network program

We create banner ads and links and place it on third party websites and channels and make your brand most viewed.

Mobile Marketing:

We not only expertise in promoting your brand through website but we also believe that promoting your business through mobile phones beats the rest. We expertise in mobile marketing through every mobile operating system, be it Android, iOS and Windows. We target customers’ basis locations, interests and behavior to get maximum results.

Don’t Hire any Social Media Agency, Until You Read this Fact!

Your quest for complete Digital Marketing Solution ends here!

Digitals Daddy with its focused approach helps businesses to gain visibility and traction in both traditional and digital public relation. We have flawlessly catered to the requisitions of the clients from myriad industries, including Startups, Technology, Law, Agriculture, Health and Education. With our wide gamut of branding strategies and PR Campaigns our clients have received maximum visibility in the market. We leverage customized PR solutions to nurture the brand image of our clients. With our strong media relations, we have delivered the most comprehensive communication strategies  and branding concepts to our clients to help them grow. Our measurable and practical integrated communications programs help companies in developing a well-defined niche.

We are a fully integrated Digital Marketing firm dealing in Brand Positioning, Account Planning and Advocacy, Media Monitoring and Communication. We are most trusted agency when it comes to Startup Brand Postitiong and rendering services like Digital and Social Media Marketing, Online Reputation Management, Crisis Management.

Our Services:

1. Advertising Services:

We at Digitals Daddy harness the ability to build brands. With our creative approach we provide content support, media monitoring services and execute 360° branding activities to build equity for the brands we serve. We run advertising campaigns across different platforms such as Facebook Campaigns, Google Adwords,  Twitter, Instagram, LinkedIn and so on.

2. Advisory and Consultancy Services:

We focus on providing our clients with best PR and Branding Strategy. Our strategic branding advice will serve as a blueprint to enable your organization to be a market leader. We will provide you with the complete solution to make your brand visible in online and offline domains.

3. Media Relations:

Our PR experts can help you to create your brand by networking with the Media. We aim at providing maximum profiling of clients in different media platforms. We provide unparalleled content, editorial, reach and placements in online as well as in print media.

4. Digital PR:

We understand the need of the hour is to enhance brand in different digital platforms. Our team is proficient at creating viral campaigns. We expertise in customized digital PR advertising and create a cost effective base in social networking sites for our clients. Our unparalleled strategies help brands to increase their online presence with press hits, citations and high quality backlinks.

4. Events and Conferences:

Our team is trained to manage the entire event starting from planning to its execution. We help to identify media, provide post event evaluations, create content and drive traffic through different digital strategies to ensure event success. We have successfully carried out different events online as well as offline. In online, we have organized an end number of webinars. We have also carried out offline events like Educational Seminars, Press Conferences, Business Meets & Conferences.

In today’s scenario, where there are end numbers of options to meet available to meet consumers need, there is a high chance of your brand to get lost in the queue of your competitors. At Digitals Daddy, we would help you to lead the queue and be the Best. We build your brands with our customized solutions to create awareness, that would enhance your overall sales and generate  in addition to promotional and marketing techniques.

Digital marketing services for small business

Digitals Daddy is India’s leading digital marketing agency for small business providing comprehensive assessment of the needs as per your small business. We also assess the digital footprint and your current marketing efforts to help you develop a cross channel digital marketing strategy to help you with digital marketing for small business. Our digital marketing experts are highly skilled and creative to provide the digital marketing services for small business. The following are the most preferred digital marketing services for small business:

Social Media Marketing

Digitals Daddy covers all the aspects of the internet marketing including the popular social medical platforms such as Facebook, Google+, LinkedIn, Twitter, Instagram, Pinterest, etc. Occasionally we also cover the social media news from a search angle wherein you will find all the recent articles related to social media.

Search Engine Optimization (SEO)

We also help to achieve the first page ranking in all the major search engines by finding out the relevant keywords which people search on Google or other search engines that are related to the small business. We provide on and off page optimization along with making your website user and search engine friendly.

Content Marketing

Our team helps to develop the content strategy as per small business and your requirement, publish them and then share it on the social media platform to reach more customers. The information may be presented in variety of formats such as news, white papers, infographics, videos, how to guides, case studies, question and answer articles, etc. that eventually popularize the brand and spread awareness among the potential customers.

Email Marketing

This involves sending a commercial message to a group of people using the email. In other words, every email which is sent to a potential or current customer could be considered as email marketing.

SMS Marketing

Our team helps the small business to analyze what makes the SMS marketing work through a combination of Right Database, Right Timing and Right Message. This will help the small businesses to give better results by promoting their business and stay connected to their customers.

Display Marketing

This is a form of marketing which conveys a commercial message by using the text, animations, logos, photographs, videos, or other graphics. Its aim is to frequently target the users with particular traits to increase the effects of the ads.

Blogging Services

Our team guides you to have easy-to-read, expert unbiased reviews and feature comparisons of the best blogging platforms. We provide you the long-term blogging which includes the blogging strategy, blog writing, title brainstorming and publishing on your company blog.

Digital Advertising

This is done when the small business leverages the internet technologies for delivering promotional advertisements to the consumers through email, online advertising, social medical websites, banner ads on the Websites or mobile and affiliate programs.

Web Analytics

It is used for measuring, analyzing, collecting and reporting the web data for understanding and optimizing the web page of the smaller business as per the behavior of visitors to the website.

Get started today by contacting Digitals Daddy, leading Digital Marketing Agency in India offering the best digital marketing services for small business.